Six advantages for your home network
From the idea to the finished product
‘We know what's in our products – because we develop them ourselves.’
FRITZ! develops its products in Europe. From the first prototype to the software development to the finished device: Product development takes place in-house at FRITZ!. Hardware and software are perfectly coordinated. The FRITZ! development team complies with the highest quality and security standards, and monitors all the key steps up to the manufacturing.
Data privacy by design
‘Data privacy is to be found in the device – not in the fine print.’
Data privacy is part of product development from the outset, and is anchored in the FRITZ!OS operating system. All core functions are ready for operation without any linkup to the cloud. This way you decide which services to use.
Security is a top priority
‘You have control over your network and feel safe and secure.’
FRITZ! products are the centrepiece of your home network and FRITZ! takes this responsibility seriously: Security is a top priority for FRITZ!. Security is a fixed component of our product development and every update improves the security functions – making FRITZ! the number one for secure home networking.
Long-term updates and new features
‘FRITZ! products last a long time and receive new functions – even after purchase.’
FRITZ! supports its products in the long term with regular feature and maintenance updates – without costs or subscriptions. FRITZ! products are designed for a long operating life, and you benefit from the latest functions and innovations.
Manufactured in Europe and efficient in operation
‘A smart home thinks beyond tomorrow.’
FRITZ! development takes place at our headquarters in Berlin; all routers are manufactured in Europe. That means short distances to our European markets and allows close cooperation with our manufacturing partners. FRITZ! products are designed for energy-efficient operation.
Local support and real customer proximity
‘Fast help, real people: FRITZ! support makes it easy.’
Our support team in Berlin assists you with any questions about your FRITZ! products. The Knowledge Base and the AI-based chat are available to you around the clock. Should you need personal assistance – be it advice, help with configuration, or troubleshooting – you can reach our team by email, chat or via our social media channels.
